DESIGN SHOWCASE

JENNY WREN weddings & EVENTS

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I loved working on Jennifer Granlund’s rebrand and brochure design for her wedding and event business. Here are her thoughts on how I guided her through the process …

 
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“While I loved my original branding, it felt too ‘cute’ and no longer appealed to my current client audience. I wanted something sleek, classy and more mature - but with personality! Heather captured this delicate balance in her handwriting style and redraw of my little wren character. I love it!“

 

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“Heather explained that brand colours can be a tonal range (for example, brights or pastels) and they don’t need to be in the actual logo itself, but used as a ‘supporting colour palette’. I’d never looked at it this way before - it’s really opened my eyes to look at my brand as a whole, not just as a logo!“

 

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“I’m a friendly, approachable person and I want this to show clearly with my brand. I love the handwriting style title font that Heather used to reflect this about me.”

 

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“I love the copper foil on the cover as it gives the br0chure that something extra special!”

 

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“On brochure spreads Heather suggested we used large eye-catching images from weddings that I have organised, together with some great client reviews”.


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“I had my copy rewritten by a copywriter but Heather added some engaging titles as she designed, adding that splash of personality that I want to shine through!”

 

JENNY’S FINAL THOUGHTS …

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“Details matter to me - I’m a wedding planner! The patience and attention to detail that Heather has shown while developing my brand and brochure has been fantastic. Her ideas and creativity are inspiring! She’s helped me understand that my brand is more than just a logo and through this process I feel clearer about the structure of my business. I want to reach out and connect with my higher spend clients and I know the branding that Heather has delivered will do exactly this.”

Visit Jenny’s website >

 
 
 

 

Want to discuss your project with me? I’d love to hear from you …